Posts Tagged media space

Social Media Marketing Means Being Social

Social Media Marketing. The statement alone can send a shiver down the spine of some businesses whether they be small, medium, or large multinational corporations.

Some organisations have thrown themselves straight into the social media pool without any strategy whatsoever, some are dipping the toes in and testing the water, some are completely against having any involvement at all and a some are running a very good race!

So what does this new potential marketing space mean for you as a business as of end of year 2010, and what might it look like going forward?

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Social Media Marketing Will Not Go Away!

In this article we are going to look at social media marketing.

In general terms, social media defines websites which, on the whole, have user-created content rather than content by a single company. For instance, the majority of content on Youtube, Facebook, Myspace, Flickr, Twitter, Digg and Second Life is created by the community. These are all examples of social media sites, as are blogs and forums, and there are many, many thousands now. Some cater to specific niches or geographic locations, some are global, and many have millions of users, all interacting in different ways.

Social media is very much a ‘lean forward’ interactive technology, rather than the old passive, one way, broadcast type media, over which consumers had little input or control. So, this networking has taken off, and it is hardly surprising for a number of reasons.

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