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Social Media Marketing Isn’t All About the Conversation Or Relationships
If you’ve been exploring or reading about social media marketing for long, you’ve surely read and heard that SMM is “about the conversation” or “about relationships” and for these reasons, it is fundamentally different than traditional marketing.
Yes, SMM is fundamentally different. But I’m here to tell you, it’s not all about the conversation.
Tags: career aid, customer ratio, evolution of social networks, post nature, satell, stumbleupon, using social networksRelated posts
Social Media Tips – Using New Media to Publicize the Launch of Your Product
1. Social Media Experiment: Create an ongoing event and only promote it via Facebook/Twitter/social networks. In-person networking groups and bars are combining to develop what is affectionately called a TweetCrawl, half happy hour and half networking, where people are brought together in local restaurants across their state. Live tweet rolls are shown on large screens where compatible contacts can see who is doing what and know who to tweet back to for a business connection.
2. Along with helping to get the word out about a new product or service, bring together clients as joint marketers. Each business can publicize the new launch to their contact list in this joint social media marketing effort. This technique is helping organizations build their fan base via very targeted efforts.
Tags: building reputation, local restaurants, networking groups, personal relationships, social networking sites, traditional marketing, travelblog